Understanding Vector Images

We all know how the best logo designs are made as vector images. Vector logos are very flexible and scalable while offering freedom to logo designers in terms of design elements and execution of the design itself. What is vector exactly? Why is it the perfect base for logo design? We are going to answer these basic questions in this part.

Vector images are basically a series of lines, shapes and all the details that surround them combined into viewable images. Vector uses magnitude and direction configurations to determine which line or shape goes where. When a vector image is opened using a viewer or a design tool, the software calculates these configurations and redraw the image automatically.

There are a few advantages offered by vector images; these advantages are among the reasons why vector logos are perfect. For starters, vector images can be stored onto a small file regardless of the file format you choose. Both EPS and SVG as well as other popular formats are compatible with each other and with virtually every design tool available on the market.

Vector images are highly scalable. You can enlarge the company logo as much as you like without suffering from loss of quality or other common issues seen on raster images. This is because the design software simply recalculates the magnitude and direction of each element accordingly.

You don’t have to worry about exporting your vector logo to other formats as well. Vector images can be easily rasterized and saved as JPGs, GIFs, PNGs or other formats for different purposes. A PNG logo with transparent background, for example, works well with online publications and web pages. PDF outputs can be produced for printing purposes, while the animated version of the logo can be used for presentations and corporate videos.

Design-wise, vector images offer extensive possibilities. Logo designers can materialize their ideas without boundaries using the available design software. Adjustments, color corrections and other post-production steps can be completed on the fly without changing the initial design file. Vector images can also be color separated and prepared for printing to ensure consistent appearance of the logo.

It is not surprising to find the best logo designers sticking with vector as their preferred design base. The unrivaled flexibility and scalability are just too good to miss. You too can benefit from the use of vector images and formats; you can have your logo looking pristine and stunning on any media you like when it is designed as a vector image.