Tips on How to Make Your Own Logo Design
A logo is perhaps the most important part of a brand or a business. The name of the brand as well as the logo representing the brand’s image must be designed properly; a well-designed logo can create a huge impact on the market and in the minds of your customers. In this article, we are going to discuss several top tips on how to make your own logo design. Let’s have a look, shall we?
If you want to make your own logo design, the first thing you need to do is learn more about what a logo is and what it represents. Search the internet for popular logos, visit portfolios of top logo design companies, and learn the true meaning of popular logos before you start designing the logo of your company. This is a very enjoyable process nonetheless, plus you will get a better understanding on how a good logo should be designed.
A set of design tools you are familiar with is always the best one to use. When you want to make your own logo design, it is critical that you know exactly what you need and how to achieve the desired end result. For example, a logo may be used in different sizes, printed on different materials with different background colors, and must also have the necessary traits for online and digital publications. EPS or Encapsulated Post Script is usually the base file format used by top designers – EPS can be produced by using vector design tools such as Adobe Illustrator – because the file can then be processed into various formats needed for different applications.
Before you start designing the logo itself, set your design parameters and understand the basic rules. To make your own logo design successfully, you need to take into considerations several important aspects. First, the logo must be describable; if a customer sees your logo, he or she must have no trouble at all describing the logo to others who haven’t seen it. Your logo must also be effective without colors; most new designers make the mistake of designing logos without taking black and white applications into consideration, leaving their logos looking 100% flat grey when printed in gray scale. If you add text or typeface to the logo, be sure to consider scalability; even when you reduce the size of your logo, the typeface must still be clear enough to read.
Make several mockups based on the logo design concepts you have in mind. Focusing on a single logo design may seem like a good idea at first, but working on several mockups and letting all your concepts be accommodated will unlock tons of great ideas along the way. Once you have completed 5 to 10 mockups, you can take a step back and review them to select the best one to use. You can even ask others to choose their own favorite and test the market to see which logo is the most recognizable. With these simple tips, you will be able to make your own logo design in no time.