Defining Style Guides

The primary design of a logo should be versatile. It needs to work equally well in different media and must convey a consistent message throughout. Designers often produce style guides in order to prevent logos from being used incorrectly. There are a few things you will need to consider when defining a style guide for your logo.

The Options

A style guide includes several options, including color guides, size restraints, positioning, space restrictions and background colors. These options further define how the logo appears under different circumstances.

Color guides includes a series of colors used in the logo, usually defined in printing and web standards; Pantone codes and web color codes are among the most common guides included as part of the logo.

Size restraints define how large and how small the logo can be displayed. It also describes how the logo should appear in relation to other elements of the company’s branding, particularly the company’s tagline.

Positioning governs details such as whether the logo can be placed inside a box or a boxed element. It also describes whether it is OK for the logo to be placed inside an outlined segment.

Space restrictions, on the other hand, determines the required space around the logo. This is a crucial part of the logo style guide, especially since it dictates how the logo can be applied with other branding elements. Some companies go as far as maintaining the space restrictions when the logo is displayed with the logos of other companies, such as in sponsorship materials.

Background colors, as the name suggests, is a set of rules that defines how the logo should appear when placed on top of different backgrounds. Aside from light and dark backgrounds, logo designers may include certain restrictions against the use of particular background colors.

The Restrictions A style guide gives designers – and the company whose logo is defined in the style guide – complete control over how the logo appears in different situations. This means certain restrictions can be added to the style guide in order to prevent the logo from being displayed incorrectly.

Restrictions are usually added when a logo is prone to misinterpretations when displayed alongside or with the wrong elements. In other cases, the restrictions are there to prevent the logo from being used in particular types of media altogether; for example, certain companies now add rules that prevent their logos from being used in black and white.