Features You Need to Make Sure Your Custom Logo Design Has
Getting a custom logo design for your company is a must if you want to make sure that you would be able to effectively reach your target customers and create a positive impression on them. If properly made, a custom logo design can easily become what a company needs to generate new customers and more revenue.
You can have a logo custom designed for your company or you can create one by yourself. Whether you hire a professional or you take an attempt at working on a logo on your own, you need to make sure that the resulting logo would have the important features that it should to have the effect that you want for your business.
First off, keep in mind that your logo should be a representation of your company. This means that it should provide your company with a professional and credible image so that you would be able to create the right impression on your target market.
The logo should also be relevant to the type of business you have so you need to make sure that it has the colors and features which would automatically give a viewer a clear idea about what kind of products or services you are offering.
Your company logo should also look good in both in both its colored and black and white versions and in all sizes. Keep in mind that there may be times when color would not be available for printing so your black and white logo should still have the same effect that it has when it is colored. Making sure that your logo would also look good in all sizes is recommended especially if you are planning to have it printed on stationery, paper bags and other promotional items.
You should also make sure that your logo would be unique and original. Aside from the legal implications that having a logo that looks like the logo of another company can bring about, copying a logo can also make your company seem unprofessional. If possible, try to go through databases of existing logos over the internet so you can be sure that the logo you would be coming up with is original.
Today, there are several custom logo design options that you can choose from including textual logos, illustrated logos, symbolic logos and combination logos. Textual logos would be those logos which are made with simple text. An example would be that of IBM. If this is type of logo that you want, some logo designs that you can consider would be using a thick or bold font to convey the power or strength of your business or a fancy script font to convey style and elegance.
Illustrated logos would be those that use illustrations or images. A good example of a company that uses an illustrated logo would be Pepsi. Although you can use simple or complex illustrations, it would be best to stick to a simple one that would be easy to understand and would be able to clearly represent your business.
You can also choose to create a symbolic logo like that of Nike. A symbolic logo makes use of a symbol or other simple graphic that can establish the brand awareness and brand recall of your company.
If you want to use a combination of text, illustrations and symbols, then you are looking for a combination logo design. Combination logos can be very effective in delivering the image you want for your company; however, be sure that you would still keep it simple as having a cluttered custom logo design can just make your logo ineffective and confusing.