Common File Formats Delivered by Logo Designers
A good logo is an essential, inseparable part of your brand. Hiring a professional logo designer with good experience in designing high quality and meaningful logos are indeed the best way to go, but before you choose a designer to hire it is also necessary to understand the basics of working with one. In this part, we are going to focus on the file formats commonly used by logo designers as methods of delivery.
At the top of our list, we have EPS or Encapsulated PostScript. It is a pure vector format, giving you complete freedom nonetheless. Vector logos are very easy to resize; you can have it enlarge to billboard size without destroying the integrity of the image. EPS is also compatible with multiple design software and tools, making it the most flexible format to use.
Tiff is another popular format that is commonly used by logo designers. Tiff offers the same qualities as JPEG sans compression or size reduction. Although it is not as flexible as EPS when it comes to resizing, Tiff is still highly compatible with multiple design tools. Most printers also accept Tiff so this format is perfect for letterheads and stationeries. It is even possible to preserve layers with Tiff outputs.
You may want to have JPEGs or GIFs produced as well, especially during the production process of the logo. JPEG is a very compact image format with a good compression technology behind it. Sending JPEGs back and fourth is so much easier to do thanks to the reduced file size and the compatibility with virtually every image viewers and web browsers. JPEG outputs are also useful when designing your brand’s web presence.
Similar to JPEG and GIF, PNG is a popular format among logo designers, especially when it comes to preparing the logo for web or online publications. PNG supports transparent matte that is perfect for online publications. If you want to place your logo on top of a web background without creating a boxy look, for instance, PNG is the right format to use.
These are the popular formats used by most, if not all, logo designers. You can expect your logo to be delivered using these formats for maximum convenience. Other formats such as PSD and AI (Adobe Illustrator) may also be used as possible file formats for the logo depending on the design tools used by your logo designer during the creation process.