To answer this, all you need to think about is what comes to mind when you think of any large, well known corporation. Sometimes, you may think of what the company offers in terms of products or services but most of the time, you’ll picture the name or picture the logo. When I think of […]

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If it’s good, it can speak volumes. If it’s bad, it’ll put people off using your service, despite how good it may be. You’ve heard the term that first impressions count, well, when it comes to branding, they do. Having a good logo and good overall brand is the cornerstone of any business in my […]

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Lots of people ask me if I use Photoshop to create my logo designs. Whilst it’s a great piece of software for creating web images, anyone who knows graphic design will tell you that you shouldn’t create logos and brand identities in anything other than Vector format. I’ll explain what vector means below. Photoshop is […]

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We’ve talked at great length through these articles and blog posts about the differences between flat image formats such as JPG and BMP in comparison to Vector / scalable formats such as AI and EPS etc. We’ll now discuss the best tools on the market for creating such images and the key advantages in using […]

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The primary design of a logo should be versatile. It needs to work equally well in different media and must convey a consistent message throughout. Designers often produce style guides in order to prevent logos from being used incorrectly. There are a few things you will need to consider when defining a style guide for […]

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Once a logo is sketched and the concept is done right, it can be fine-tuned to better suit the brand. This process is often easier said – or imagined – than done. To help you get started with fine-tuning the details of your logo, let’s review some of the questions you should be asking briefly. […]

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A logo needs to be unique and effective, especially since it is used to represent a brand over an extended period of time. Considering the cost of replacing a logo is relatively expensive, it is always best to get the logo design right from the very start. There are a few mistakes that can be […]

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Logo design review is an important step to complete during the design process. It allows you to review one or more logo designs and make necessary adjustments before the final logo is produced. Naturally, there are a few very important aspects to consider when reviewing a logo design. Proportion Check to see if all elements […]

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Starting your own small business is an exciting process to go through. Among the many steps you will have to complete is designing a logo that works well with your business’s core values and the brand itself. To help you get started, we are going to discuss some more logo design tips in this article. […]

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When you are looking to get a logo designed one of the most important aspects of the entire design process is the colors. Colors are extremely important due to the emotions that they can convey. But how do decide how much color is enough. How do you decide whether or not you have used too […]

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